Is your London property taking forever to sell?
After helping over 1,000 homeowners since 2015, we’ve seen it all.
The average London home sits unsold for 200 days. That’s almost seven months of stress!
Property Buyers Today was started to change this frustrating system.
In this guide, we’ll reveal how to sell your London home in just 7 days. You’ll discover the three proven methods that actually work. Plus, we’ll share the costly mistakes most sellers make.
No estate agent fees. No endless viewings. Just straight facts from years in the trenches.
Three Main Ways to Sell Your House in London
Estate Agents
The traditional route requires patience and investment:
- Average sale time: 6-9 months
- 1 in 3 transactions falls through
- Success depends on local market conditions & buyers can pull out
- You’ll face several costs:
- Commission fees (up to 3%)
- Conveyancing fees (up to £3,000)
- Potential home staging expenses
- Certificate renewal if needed (i.e. EPC certificate)
Property Buyers Today
When speed is your priority:
- Completion in as little as 7 days
- No chain complications
- Clear benefits:
- No estate agent fees
- Legal fees covered
- No viewings or negotiations
- Guaranteed completion date
- Trade-off: Expect up to 85% of market value (note- this can be similar to other options after fees and mortgage payments)
Good cash property buying firms (like Property Buyers Today) have funds available and make it hands off for you.
Property Auction
Going under the hammer offers fast, certain sales:
- Timeline: 3-4 months
- Exchange happens immediately when hammer falls
- Key considerations:
- Risk of selling for lower than you may think
- Allow 4-8 weeks until auction day
- Allow 28 days to complete purchase
- Entry fees apply (up to £1,000)
- Auction house commission (up to 6%)
- More specialised knowledge required
These 3 options can be broken down into these 6 ways. You can see the pros and cons of each approach in the table below…
| Sale Method | Timeframe | Price Range | Fees | Hands-on Level | Additional Notes |
| Cash House Buyers | 7-28 days | 75-85% | None + legal fees covered | Minimal | Quickest most certain sale route |
| Traditional Auctions | 3-4 months | 75-90% | 2-3% + entry fee + legal fees | Medium | Exchange on auction day, in a physical auction house |
| Modern Method of Auction | 3-5 months | 75-90% | 2-3% + entry fee + legal fees | Medium | Online bidding, more flexible completion |
| Online Estate Agents | 4-7 months | 85-100% | Fixed fee i.e. £500-£1000 + legal fees | Very High | Self-manage viewings & marketing |
| Traditional Estate Agents | 6-9 months | 90-100% | 1-3% + VAT + legal fees | High | Regular viewings, negotiations |
| Assisted Sale (with or without cash advance) | ~12 months | 100% + | Mortgage payments deducted + renovation costs | Low | Can have partial upfront payment, buyer handles all refurb costs |
The Property Buyers Today Process Explained
1. Fill in a form
Fill in your details on any form on this page to get started.
2. Receive cash offer
Within 24 hours you will receive a cash offer on your property.
3. Agree sale
Once the sale is agreed we’ll take care of the rest including all fees.
- Call our team or complete our online form
- We’ll gather key information about your London property
- Our specialists analyse recent sales data in your specific London borough
- We calculate a preliminary valuation based on location, property type, and condition
This entire process is designed to be efficient and non-intrusive, typically completed within 24 hours.
- We present you with a clear, no-obligation cash offer
- We walk you through how we calculated the offer amount
- Take time to consider our offer with no sales tactics
- Receive the full offer details in writing
- Discuss special requirements or circumstances
- We appoint experienced property solicitors
- Property Buyers Today covers your legal costs
- We handle all required paperwork
- Our team manages searches and title checks
- Regular reports on the legal process
- Swift handling of any legal questions
- All documentation prepared for your chosen completion date
- Choose when you want to complete (as quick as 7 days)
- We handle all final legal verifications
- The full agreed amount is transferred to your account on completion day
- Receive payment confirmation within hours
- Simple and straightforward property transfer
- Stay in the property for agreed periods if needed
Why London Homeowners Need Fast Sale Options
We buy all types of homes across London – from fancy Kensington flats to family houses in Greenwich to row houses in Camden.
We work everywhere in London – north to south (Enfield to Croydon) and west to east (Hillingdon to Havering).
Property Buyers Today helps you sell your London home quickly and easily.
Current London Housing Market
The London housing market is tough for sellers right now:
- Slow Growth: London house prices have gone up just 0.2% in the last year (the UK average is 2.2%)
- Different Areas, Different Results: Some places like Richmond are doing okay (2% growth) while other areas aren’t growing at all
- Money Worries: Higher interest rates and rising prices make buyers careful with their money
- Long Waiting Times: London homes now take between 137-220 days to sell (about 5-8 months)
- Fewer Buyers: The number of homes sold in London has dropped 14% compared to last year
Average Time to Sell Through Traditional Methods
The traditional route to selling in London has become increasingly time-consuming:
- Overall Average: 220 days from listing to completion
- Additional Time Factors:
- Mortgage approval: 44 days average
- Conveyancing: 8-12 weeks
- Chain delays: Can add months to the process
Why People Need to Sell Their House Quickly
London families need to sell their homes fast for lots of different reasons:
- Moving for a new job (sometimes to a different country)
- About to lose their home because they can’t pay the mortgage
- Stuck in a house chain where someone else’s sale fell through
- Selling a house they inherited from a family member
- Parents getting divorced and needing to sell the family home
- Problems with renters who won’t leave or pay rent
- Older people selling to get money for retirement
- Moving to a smaller home because of health problems
- Selling a house that banks won’t give loans for
- Needing money quickly because of financial problems
- Selling homes damaged by fire or with invasive plants (i.e Japanese knotweed)
Benefits of Using Property Buyers Today in London
Speed
Most house sales take months, but we can buy your property in as little as 7 days.
This quick process is perfect if you need to move soon or want to avoid being stuck in a long chain of buyers and sellers. We have the cash on hand so don’t need to wait for mortgages or a chain to collapse.
Guaranteed Sale
Did you know 1 in 3 sales fall through on the open market?
We know how frustrating it is to get 6 months into a process and have a buyer pull out.
When we give you the final price for your house, that’s the amount you’ll get. Guaranteed!
No Costs
You won’t face any costs with us.
We handle all the expenses involved in buying your property, including legal fees and surveys. You get cash in your bank when the sale is complete, and there are no surprise estate agent commissions to worry about.
No Stress Or Hassle
Our team supports you through the whole selling process.
We keep you updated about what’s happening and answer any questions quickly. You’ll always understand what’s going on with your sale and what happens next.
Free Property Valuation
Our property experts will value your house at no cost to you.
They look carefully at your property and check local market prices to give you an accurate figure. This professional service comes with no obligations.
No Viewings Required
Forget about cleaning and tidying for viewings.
We don’t need multiple visits or open houses to make our offer. This means no strangers walking through your home, and no disruption to your daily life.
All Properties Welcome
Whether your house needs work or is in perfect condition, we’ll buy it.
We have experience with all types of properties and conditions. This means you can sell your house to us no matter what state it’s in.
Professional Legal Service
Our expert team manages all the legal requirements for you.
We work with experienced property lawyers who make sure everything runs smoothly, and put your property at the top of their list. This gives you peace of mind that your sale is being handled properly from start to finish.
How We Solve Specific London Challenges
London’s property market has unique challenges that our service helps with:
- Expensive Homes: London homes cost a lot, so it’s scary if a sale fails – we promise to buy once our offer is accepted
- Transport Changes: Things like the ULEZ (Ultra Low Emission Zone) or new train lines can change home values – we buy anyway
- Leasehold Issues: Short leases or high fees make some buyers nervous – we buy all types
- Slow-Selling Areas: Some London areas take forever to sell in – we’re just as fast everywhere
- Overseas Owners: If you live abroad, we can do everything online for you
- Nearby Construction: New buildings going up nearby won’t make us lower our offer
- Tenant Problems: If you have renters in your property, most buyers run away – we don’t mind
Case Studies & Testimonials
Background: John inherited his mother’s 2-bedroom flat in Islington. Living in Manchester made it hard to manage the property, especially since it needed lots of updating.
Challenges:
- Empty flat getting worse over time
- Growing council tax and utility bills
- Worries about security for an empty home
- Three brothers and sisters needing to share the money
- Estate agent couldn’t find a buyer after 6 months
Our Solution:
- From first call to completion in just 14 days
- Bought the flat as-is with its outdated interior
- Handled all the cleanout needs
- Managed switching utilities remotely
- Worked with all family members who inherited
John’s Experience:
“After months of stress trying to sell my mother’s flat through an estate agent, Property Buyers Today was a breath of fresh air. Their offer was fair considering the condition, and the speed of completion was exactly what we needed. Having the money shared between the beneficiaries so quickly gave us all closure.”
The Thompson family was in trouble when selling their house. They had already promised to buy their perfect new home in Kent, but the person who was going to buy their Greenwich house suddenly backed out.
Challenges:
- They needed to complete their new house purchase soon
- They might lose the £25,000 deposit they already paid
- Finding a new buyer could take 2-3 months according to their estate agent
- Borrowing money to cover the gap would cost too much (a bridging loan)
- The family was really stressed out
Our Solution:
- Making an offer to buy their house within 24 hours
- Setting up the sale to happen at the right time for their new house purchase
- Talking directly with their solicitor
- Making sure everything lined up with when they needed to buy their new house
- Being flexible about moving arrangements
The Thompson family said: “We were so upset when our buyer backed out. We thought we’d lose our dream home. Property Buyers Today saved us. We got less money than our original offer, but when we added up all the costs of waiting and possibly losing our new home, it was worth it. They were professional and saved our family from a housing disaster.”
Background: Emma owned a flat in Hackney with only 63 years left on the lease and owed money on service charges.
Challenges:
- Three estate agents refused to list her flat because the lease was too short
- Extending the lease would cost £25,000
- She owed £3,800 in service charges
- Banks didn’t want to give mortgages to people buying flats with short leases
- Flats with short leases were very hard to sell
Our Solution:
- Buying the flat even with the short lease
- Paying the service charge debt
- Finishing the sale in just 10 days
- Handling all the complicated legal issues
- Not requiring any viewings or marketing
Emma said: “I felt trapped in my flat because the short lease made it almost impossible to sell normally. Property Buyers Today gave me a fair offer considering the lease problems and handled all the complicated legal stuff at no extra cost to me. I was amazed by how quick and simple they made it.”
London Areas We Cover
Property Buyers Today operates across all 32 London boroughs and the City of London. Our extensive experience in the capital means we understand the specific characteristics of each area:
Central London
- Westminster, Camden, Islington, Kensington & Chelsea, City of London
- Known for: Premium properties, international buyers, high service charges
- Our approach: Specialised valuation for premium properties, understanding of unique central London challenges
North London
- Barnet, Enfield, Haringey, Hackney
- Known for: Diverse property types, rapid gentrification, transport developments
- Our approach: Borough-specific valuations, understanding of development impact
South London
- Croydon, Bromley, Southwark, Lambeth, Lewisham, Wandsworth
- Known for: Varied market performance, regeneration areas, commuter hotspots
- Our approach: Micromarket understanding, transport link valuation factors
East London
- Newham, Tower Hamlets, Barking & Dagenham, Havering, Redbridge, Waltham Forest
- Known for: Rapid price changes, development zones, investment areas
- Our approach: Growth area expertise, regeneration zone understanding
West London
- Ealing, Hounslow, Hillingdon, Hammersmith & Fulham, Brent, Harrow
- Known for: Transport link premium, diverse property ages, Heathrow influence
- Our approach: Transport corridor expertise, international seller experience
For every London area, we provide:
- Borough-specific market knowledge
- Local completion timelines
- Area-appropriate valuations
- Understanding of local planning influences
- Knowledge of borough-specific challenges
Frequently Asked Questions
Price Questions
Time Questions
Legal Questions
Process Questions
Comparing Us to Competitors
About Property Buyers Today
Property Buyers Today is one of the UK’s most trusted companies that buys houses for cash.
They’re based in Lincoln but work all over the UK. They’ve helped hundreds of homeowners sell their properties quickly and without stress – and they’re especially good with London properties.
Why You Can Trust Us:
- National Association of Property Buyers (NAPB) member
- The Property Ombudsman (TPO) registered
- We’ve been buying properties for over 8 years
- We’ve bought more than 500 properties
- We have a 4.9+ star rating on Google reviews
- We’ve been featured in The Times newspaper and on popular property podcasts
The founder, Saif Derzi, is a well-known property expert who has personally bought and sold over a thousand properties, including many houses in London. He believes in being honest and ethical in business.
Property Buyers Today is proud of our honest approach. We offer fair prices, stick to our valuations, and communicate clearly throughout the whole process.
When you choose to sell to Property Buyers Today, you’re not dealing with a big, faceless corporation. You’re working with real property professionals who understand the London market and want to make your sale as smooth and successful as possible.
